Sonia Shepherd- iFactor For Women Co-Author

Sonia Shepherd is a Life Coach, Financial Educator, Focus Group Moderator and Housing Professional with a B.A in Housing Studies

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Throughout her 20-year public sector career, she has gained an acute understanding of human behaviour, which was a major influence in her decision to qualify as a Life Coach.  Sonia’s passion for self-development and sharing the principles for a successful life with other people can be summed up in the following quote, “My role as a Coach is to empower my clients to reach their full potential.”

Her natural ability to interact with people is further demonstrated by her role as a Financial Educator.  Sonia believes that some of the financial challenges we face are compounded by our lack of preparation for a relaxed retirement.  In this capacity, she shares simple, yet practical, tools to help individuals be free of debt and become financially independent. 

As a moderator of focus groups, Sonia has worked with a number of blue chip companies to enhance the marketing of their products and services.

Sonia enjoys yoga, weight training and running. She resides in Northwest London with her fiancé and four children.

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